Conference Papers


Participatory Government in Social Media Era: Institutional logics Prespective

Amany Mosa (The British University in Dubai, UAE)


With the technological openness trend; the conversation became a two-way communication channel between the public citizens and their governments, which affects organizational behaviours, strategies, practices, process, etc. Citizens start to influence governments through engaging, participating, collaborating, co-producing and co-creating. Some aspects have been studied through separate levels of emerging social media in governments and public agencies, including content and engagement levels. Lack of literature review addressed the impact of social media on governmental strategies and its changes on the organizational arrangements towards engagement leads to value co-creation. This research aims to provide a theoretical perception to help in understanding change in government agencies by exploring the impact of social media on institutions and institutional arrangements through emphasizing of S-D logic & evolving participatory rationality as apart of radical change. This will investigate endogenous and exogenous that support social media usage towards citizen engagement, collaboration, and value co-creation. This research will contribute to address the shift of government in media socializing its messages towards citizen engagement within institutional logics role.

Light Buy vs Heavy Delivery ? Over-packaging in Online Retail Shopping: Exploring Concerns and Causes; and Solutions from an Institutional Perspective

Reshma John (The British University in Dubai, UAE & Higher Colleges of Technology, UAE)


The tremendous growth of online retail shopping has created another challenge to the environment ? the disproportionate packaging waste generated by each delivery of products purchased online. While the consumers in countries with a high rate of adoption of online retail shopping have realized the massive proportions of this problem, in the rest of the world, the level of awareness of this problem is very low. This paper is intended as an exploratory study to generate a research agenda, and uses secondary data and literature review to identify the concerns, causes and solutions for the problem. Drawing on the concept of institutional equilibrium and the results obtained by content analysis using thematic coding, the initial findings of this study suggest that formal and informal institutional measures, will be the most effective in preventing this problem for countries where online retail shopping is still at a nascent or growing stage.

Waste Segregation Perceptions and Practices Among Sharjah?s Higher Education Community

Mohamed Al Hosani (The British University in Dubai, UAE); Ahsly Ashly (The British University in Dubai, UAE)


Community engagement in waste segregation is pivotal to the success of waste recycling programs. The objective of this research was to elucidate the driving forces behind community engagement in waste segregation within university campuses in Sharjah, for the purpose of devising successful on campus waste segregation programs. Questionnaire surveys distributed to 420 respondents were designed to obtain information on the knowledge, attitude, and practices concerning waste segregation and recycling. Statistical analysis tests were run using IBM?s Statistical Program for Social Sciences (SPSS). The results showed significant differences among respondents? knowledge, perception, and practices in waste segregation, as well among their recommendations for successful recycling programs. The current recycling program within campus requires major improvement where it is lacking on several issues that may be hindering active participation among the community. Improvements should focus on introducing and increasing the number of three-stream bins that are lacking on campus, education, and incentives

Leadership in Construction Industry

Hamid A. Al Nimr PhD Business Management (The British University in Dubai, UAE)


Leadership in the construction industry is a rather unique expression. This paper is discussing how engineering?s are acting on site and off the site while a construction project is being built. Although engineers in general, and civil engineers in particular, who are associated with the construction industry are acting as leaders, they are not seeing themselves as so. The reason for that is associated with the engineer?s mindset, being technical and relying on facts. They are channeled in that path way ever since they were studying in universities, then working in construction sites, and previous experiences. Mistakes in construction projects could be costly in some circumstances and fatal in other situation, so the margin of mistakes is minimized. The attitude that civil engineers is practicing and their method of conducting their work is looked at from outsider?s assessment as leaders, so why are they seen as leaders? In addition, the article digs into what makes a leader in the construction industry standout between managers and site engineers. What are the necessities that can determine a leader? This research is to determine if there is a need for leadership in the construction industry, and how to change that mindset of engineers.

Financial Innovation & Branchless Banking System

Masoud Abaudiyan (The British University in Dubai, UAE)


This paper investigates about the relationship between financial innovation and financial performance for banking systems. The financial innovations covered in this paper are the branchless banking models which represent an innovation in banking systems comparing with the traditional branch-based banking. How financial innovations can enhance the profitability of banking system and its customers and what is the risk impact of such innovations, are the main sections of this paper. Important features of financial innovations for firms and a dynamic distributed lag model are explained to find the relationship between financial innovations and banks? financial performance. Moreover, related theories and models which are helpful in finding the relationship between financial innovations and bank?s financial performance are explained in this paper.

Refocusing the UAE?s Human Capital Strategy: Lifelong Learning (LLL, and the Future Labor Market Needs)

Fatima AlNaqbi (The British University in Dubai, UAE)


With the technological advancements in robotics, machine learning, and other aspects of artificial intelligence, the focus to develop Human Capital and the utilization of lifelong learning (LLL) is a necessity. The UAE Government has already identified Human Capital Development as one of the most important priorities through its different visions for the future. In order for the UAE to achieve its 2021 vision towards becoming one of the world?s top governments by its Golden Jubilee of its inception, development of policies, strategies, and allocation of budget needs to take place to ensure that lifelong learning is instilled within the fabric of the UAE?s Human Capital.

Co-creation of Value in The Digital Age: The role of Customer Engagement and Social Media Activities

Joe Hazzam (The British University in Dubai, UAE)


The research examines co-creation of value and analyses the interactions between customers and organizations? online platforms. It underlines the role of social media marketing activities as a critical factor for improving value creation processes. The study is grounded in the joint sphere of value creation process; therefore, it measures three dimensions of customers? engagement and the impact of social media activities to create customer value. This study used quantitative research methodology for data collection and hierarchal regression for data analysis. Moreover, It aims to understand the effect of company online communication on cognitive, emotional and behavioral customer engagement for value creation. Results explain that the integration of organizations? online activities improves the prediction of variance in customer value. The adjusted R-square increases from 45.2% to 59.2% significantly. Social media activities totally mediate the relationship between customer cognitive engagement and customer value. However, it partially mediates the relationship between emotional engagement, behavioral engagement, and customer value. The study contributes to the body of knowledge by highlighting the influence of firms? online platforms on customer engagement and value creation process.

The Role of Quality of Services and Experiences as A University Student ?Relationships Between Cognitive Dissonance, Satisfaction and Intention to Stay?

Amal AlHassani PhD Candidate (The British University in Dubai, UAE)


The higher education sector plays a leading role in economic, social and cultural change through its impact on individuals and society. The services offered by Higher Education Institutions (HEIs) vary for their students as a part of institutional goals to provide the community with high quality service and knowledge. However, the number of students withdrawing from programs is still increasing. This paper aims to investigate the influence of five factors (perceived service quality teaching, perceived service quality support, extra-curricular activities, social identification, and organization identification) on student?s intention to stay in HEIs. Also, it discovers the powerful influence of reputation on student satisfaction and cognitive dissonance. A quantitative approach will be adopted, and a questionnaire will be applied to undergraduate students in three federal institutions in the UAE. The anticipated results will support HEIs by carefully examining the literature, identifying a guideline process and recommendations to reduce the dropout rate.


Effect of dietary inclusion of degraded date (Phoenix dactylifera L.) pits on intestinal development and morphology in broilers

S.R. Alyileili (Department of Aridland Agriculture College of Food and Agriculture UAE University, Al-Ain, UAE); K.A. El-Tarabily (Department of Biology College of Science, UAE University, Al-Ain, UAE); W. Ibrahim (Department of Nutrition and Health College of Food and Agriculture UAE University, Al-Ain, UAE)


Date palm (Phoenix dactylifera L.) is a dominant fruit crop in most of the Arabian countries. Date pits, as a major byproduct, which remained after consumption of date flesh. In the present study, the impact of degraded date pits (DDP) on pancreatic digestive enzymes, intestinal development and morphology of intestine were investigated. Brazilian broiler chicks ?Cobb 500? were divided into six treatments, which consisted of corn soy diet, corn soy + 20% oxytetracycline, corn soy + 10% (DDP), corn soy + 0.2% mannan oligosaccharides (MOS), corn soy + 0.1% mannose and corn soy + 0.2% mannose. Results showed that supplementation of 10?P increased the enzymes activities, the villus length and villus/crypt ratio and decreased the crypt depth of intestine. It can be concluded that that 10 ?P can be used as an alternative to antibiotic growth promoter and it can improve the development of intestine and gut health.

Engineered Date Pit Activated Carbon and Morphological Analysis in 2D and 3D Hepatocyte Cell Culture

Betty Titus Mathew (Department of Biology College of Science UAE University, Al-Ain, UAE); Ali Hilal Alnaqbi (Abu Dhabi Polytechnic Abu Dhabi, UAE (ADPoly)); Abdel Hamid Ismail Mourad (Department of Mechanical Engineering College of Engineering UAE University, Al Ain, UAE); Amr Amin (Department of Biology College of Science UAE University, Al-Ain, UAE); Khaled Abbas El Tarabily (Department of Biology College of Science UAE University, Al-Ain, UAE)


Activated Carbon is well accepted in the field of nanotechnology and nanotoxicology. Artificial and Bioartificial liver devices are those which use activated carbon as a common adsorbent. Apart from hemodialysis AC can be used in different aspects of medical filed in different structures. The present study conducted with the biomaterial engineered from date seed and its growth in 2D and 3D cell cultures. Date pit activated carbon were engineered in a tube furnace by the process of physical activation. Characterization and visualization of the cells when exposed to activated carbon were conducted. 2D and 3D cultures revealed that the cultured cells were unaffected by the prepared activated carbon.

Educating the individual is this country's most valuable investment. It represents the foundation for progress and development. -H.H. Sheikh Khalifa Bin Zayed Al Nahyan
Education is a top national priority, and that investment in human is the real investment to which we aspire. -H.H. Sheikh Mohammed Bin Zayed Al Nahyan

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