Conference Papers

A 2: Humanities & Social Sciences II

Measuring Happiness of Domestic Workers: A study conducted in the UAE

Amani Alhosani (Zayed University, United Arab Emirates)


This research paper aims to measure happiness of female domestic workers. One of the leading causes beyond this study is the recent mission of the UAE government to build a happy nation. Another goal highlights the importance of improving the wellbeing of domestic workers as being a venerable group. As the UAE is participating in the international society, the human rights reports should be addressed to avoid prejudice. In order to distinguish between the fact of being amongst the 20th happiest countries in the world and the violation of human rights of domestic workers, an investigation regarding this controversial topic should be objectively studied. In terms of methodology, the Quality of Life Inventory that involves the sweet 16 elements of happiness is used as a base to build the questionnaire. The findings show deficiency in most of the happiness elements that need to be improved under governmental institutions.

A New Cold War

Khaled Alfalasi (Zayed University, United Arab Emirates)


In this paper, I argue that the United States of America and the Russian Federation have reengaged in a cold war. Following a review of key concerns regarding the confrontation between the USA and Russia it is evident that political hostilities match those of the previous cold war. Military maneuvers by both states threaten each other's security. Similarly, both states continue to develop their respective nuclear weapons capabilities and threaten a nuclear arms race. They are also engaged in political warfare efforts such as propaganda. Finally, proxy wars offer a clear indication of both super powers foreign policy objectives as they support opposing factions or governments in such confrontations. These points all contribute to an escalating rhetoric of mistrust and fear leading to increasingly confrontational policies.

A3: Business & Management I

Diffusion and Adoption of Innovation within the Manufacturing Sector of Oman

Seema Nasser (British University in Dubai, United Arab Emirates)


In the recent past years many governments have been focusing on innovation through linking it to their policies and budgets for accelerating economic growth and to achieve a balanced economy. Due to several reasons including increased costs, reduced profit margins, increased competition, technological changes etc., even modern business organizations have been adopting innovation as a competitive strategy. Oman has been an oil-based economy for the past several decades. However, due to explainable reasons including reduced oil prices the government realized the need to transform economy into a non-oil based diversified economy. The government identified some sectors to focus on, including manufacturing sector. The current research identifies the role of innovation, government's initiatives in terms of various policies/activities. The paper discusses the diffusion of innovation by manufacturing sector, and adoption of innovation by consumers. Various issues such as overall readiness of the stakeholders, factors influencing, barriers to overcome with reference to diffusion and adoption of innovation are addressed in this research paper. The paper recognizes the need for further research.

The Role of Organizational Culture on Food Handlers' Behaviors in Food Businesses

Sadi Taha (BUiD, United Arab Emirates)


Traditional interventions like inspections and training as solutions to stop food borne illnesses and food product recalls have been found deficient. With the purpose of improving food safety practices, it is important that organizational culture is recognized and measured in firms. In order to evaluate food handlers' perceptions of food safety culture and food handling behavior intentions, a sample of food handlers (n = 45) was selected from food businesses located in Dubai. A questionnaire comprising previously validated scales was used to find out the factors of organizational culture that have an effect on food handlers' intended food hygiene behaviors to implement the safe practices. Linear regression was used to test the proposed model that comprised of six independent variables. The model explained 86.6% of the variance in food handlers' intentions. The results highlight to the managers of food businesses the elements of organizational culture that may be particularly important in shaping the behaviors of food handlers, which may be used to reduce food borne illnesses and product recalls.

The Effect of Balanced Scorecard Implementation on Organizational Performance, The Case of Healthcare Sector in UAE

Alaa Mushtaha, Khaled Aljifri and Taoufik Zoubeidi (UAE Uinversity, United Arab Emirates)


The balanced scorecard (BSC) has been applied in various industries, including manufacturing (Hoque, 2005; Hoque & James, 2000), the public sector (Bianchi & Montemaggiore, 2008; Hoque & Adams, 2011), banking and insurance (Kaplan & Norton, 1996), hospitality (Elbanna, Eid, & Kamel, 2015), and healthcare (Inamdar, Kaplan, & Reynolds, 2002; Stewart & Bestor, 2000).The study examines the relationship between CSFs for BSC implementation and the organizational performance variables Profitability, Innovation, Total Quality Management, Competitiveness, and Economic perspective, Environmental perspective, and Social perspective. The proposed model is tested using mixed qualitative and quantitative approaches, and a survey questionnaire and interviews are conducted with hospital executive officers, human resources directors, and hospital directors involved in BSC implementation. The findings are important to a theoretical BSC framework, and are therefore relevant to the healthcare sector in the UAE and globally, and to those interested in BSC implementation in any healthcare organization. The results will help executive management to succeed in BSC implementation in the healthcare sector and to enhance the level of healthcare in the UAE.

Impact of Taxpayers' Awareness and Tax Complexity on Tax Compliance in UAE

Huda AlBesher (The British University in Dubai & BUID, United Arab Emirates)


the purpose of this study is to analyze the effect of taxpayers' awareness and tax complexity on the tax compliance level. Understanding the relationship from taxpayers' view will help Federal Tax Authority (FTA) in United Arab Emirates (UAE) to improve tax revenue collection and reduce compliance costs. A significant gap in the literature identified as there is a scarcity of studies which are investigating tax awareness and tax complexity impact on compliance levels in Middle East countries. The research will be carried out using quantitative method; where the data will be collected via questionnaire from registered taxpayers chosen through simple random sampling. The analysis of the result will be done using multiple linear regressions. Anticipated results will be that taxpayers' awareness has a positive and significant effect on compliance level and tax complexity has negative impact on tax compliance level. The result will be shared with FTA to enhance taxation compliance in UAE.

Financial Strategy and Firm Performance under Different Economic Conditions- Evidence from the UAE

Abdulla AlAwadhi (UAE University, United Arab Emirates)


This study aimed at probing a possible connection between adopted financial strategy and firm's performance. A literature review used to generate a representative pool of eleven variables to measure firm performance under various economic conditions. The variables are categorized as: i) six variables as a proxy for capital structure, and ii) five variables as a proxy for cash flow management; four variables were tested empirically for the first time. An empirical analysis using quarter-based ten years (2006-2015) financial panel dataset of 92 listed public joint stock companies from ten business sectors by applying Hansen model. The GMM and EViews used in performing the panel financial dataset analysis and interpretation. The analysis yielded a robust variance impact on the relationship between adopted financial strategy and different firm's performance measures. This finding supported our assumption: Different adopted financial strategies under different economic conditions are leading to different firm's performance/results.

A4: Business & Management II

Investing in Research as A Smart Strategy to Drive UAE to A Competitive Knowledge Economy

Amal AlHassani (The British University in Dubai, United Arab Emirates)


Knowledge economy system is the new engine of economic growth by transforming the knowledge into a wealth to be used for developing the countries. This transforming will add more value than the natural resources value in the economic growth. UAE began to understand the rules of this new business game and how it's important for increasing the economic growth. For that, UAE started rapidly transferring into a knowledge economy. This paper addresses two different purposes. First, examine the relationship between knowledge economy and research and development (R&D). Second, analyze how the research as a developer tool in knowledge economy can impact in UAE growth. To know that, mixed qualitative and quantitative approach will be employed to answer the research questions of this paper. The anticipated results after data collection and analysis concentrate will lead to finding that the relationship between knowledge economy and research positively correlates with the economic growth.

Conceptualization of Differences between Entrepreneurs and Non-Entrepreneurs of Undergraduate Emirati Students

Rasha Abou Samra (British University in Dubai & Higher Colleges of Technology, United Arab Emirates); Shaikha Al Naqbi (Higher Colleges of Technology, United Arab Emirates)


Innovation is the transformation of the creative idea into real life project. This research is comparing between the perception of entrepreneurship between the creators of ideas who are still in the process of thinking and those who were able to transfer their ideas to real life projects. Before becoming an entrepreneur and during the first year of entrepreneurship are two critical stages that need further studies. This research is a focus group research which focuses on two groups; the first group is a group of undergraduate students who had creative ideas and worked on transferring those ideas into prototypes and tested those prototypes and the second group is a group of students who took further step to the real life market where they were able to open their business and start gaining returns on their investments. The conclusion of the study shows qualitative differences and the rationalization behind each one.

Social Media Use among Women Entrepreneurs

Sumaiya Ihsan Ul Haq and Norita Ahmad (American University of Sharjah, United Arab Emirates)


This paper will discuss how the gender element plays a key role in the use of social media among the entrepreneurs. Further in the paper, the topic will be narrowed down to the women entrepreneurs in the Middle East region. An in-depth analysis will be conducted through interviews, discussing how social media has equipped the women in the United Arab Emirates (UAE) to become successful entrepreneurs; considering the many challenges they face in the Arab world. In addition, theories such as institutional theory, and Social Interaction Theory (SIT) will be used to understand the (in)effective use of social media by these entrepreneurs.

Educating the individual is this country's most valuable investment. It represents the foundation for progress and development. -H.H. Sheikh Khalifa Bin Zayed Al Nahyan
Education is a top national priority, and that investment in human is the real investment to which we aspire. -H.H. Sheikh Mohammed Bin Zayed Al Nahyan

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